Media Relations
Christina Brown
media@northerly.ag
541.283.3026

With our company’s growth, it’s important to have a brand identity that is efficient to use, flexible and consistent in different applications. These guidelines include logo, iconography, tagline, color, motion, photography, typography, tone of voice, and illustration.

For the Grainer Good is a brand of Northerly Farms that coordinates community-based projects.
Logo
Iconography
Tagline
For the Grainer Good logo
Logo icon left
Color
C 70% M 66% Y 67% K 80%
R 26 G 24 B 22
web #1a1816
Complementary colors

1 | web# ada88c

2 | web# ddb762

3 | web# ba6f28

Motion
Photography
Typography

Reforma Negra

Brand type

Work Sans Light

Complementary type
Tone of voice

Northerly: 

Educated, informative, down to earth, data-driven, warm but not overly casual. Northerly has expert knowledge in the fields of nutrition, agriculture, and technology.

For the Grainer Good:

Personable, conversational, connected, Millennial. As Clayton’s personal brand and Northerly’s give-back brand, the voice represents Clayton.

Illustration

For the grainer good partners with united food bank to help end hunger in Arizona

 

FOR IMMEDIATE RELEASE | Scottsdale, Arizona, Dec 18th, 2019 — For the Grainer Good® the one for one give-back arm of Scottsdale-based Northerly Farms, recently announced their partnership with United Food Bank. Through an innovative climb-and-give program, Northerly’s CEO, Clayton B. R. Wolfe, is set to donate over 142,000 servings of food to hunger relief organizations across North America.

Ag Tech for the Grainer Good