Media Relations
Christina Brown

With our company’s growth, it’s important to have a brand identity that is efficient to use, flexible and consistent in different applications. These guidelines include logo, iconography, tagline, color, motion, photography, typography, tone of voice, and illustration.

For the Grainer Good is a brand of Northerly Farms that coordinates community-based projects.
For the Grainer Good logo
Logo icon left
C 70% M 66% Y 67% K 80%
R 26 G 24 B 22
web #1a1816
Complementary colors

1 | web# ada88c

2 | web# ddb762

3 | web# ba6f28


Reforma Negra

Brand type

Work Sans Light

Complementary type
Tone of voice


Educated, informative, down to earth, data-driven, warm but not overly casual. Northerly has expert knowledge in the fields of nutrition, agriculture, and technology.

For the Grainer Good:

Personable, conversational, connected, Millennial. As Clayton’s personal brand and Northerly’s give-back brand, the voice represents Clayton.


For the grainer good partners with united food bank to help end hunger in Arizona


FOR IMMEDIATE RELEASE | Scottsdale, Arizona, Dec 18th, 2019 — For the Grainer Good® the one for one give-back arm of Scottsdale-based Northerly Farms, recently announced their partnership with United Food Bank. Through an innovative climb-and-give program, Northerly’s CEO, Clayton B. R. Wolfe, is set to donate over 142,000 servings of food to hunger relief organizations across North America.

Ag Tech for the Grainer Good