Austin, TX, June 1, 2020 —  Northerly Featured at Pop Up Grocer Austin, Opening June 5

Pop Up Grocer, the world’s first-ever traveling pop-up grocery store concept, will be opening its doors in Austin, Texas June 5, 2020, and Northerly Farms will be one of the selected brands showcased. Stocking the most innovative and exciting food, beverage, home, pet, and body care brands, Pop Up Grocer’s mission is to set aside a space for creativity and discovery. 

Pop Up Grocer has been heralded as the new age of storefronts. Their innovative model makes grocery shopping an exciting event rather than a mundane necessity. As Business Insider writes, “If you’re in discovery mode looking for clean, natural food and health brands, Pop Up Grocer is an exciting entryway to keep your eye on.”

Sustainably-grown, farm-to-bowl rolled oats

This year marks Northerly’s Pop Up Grocer debut. “We’re excited to share our sustainably-grown, farm-to-bowl Northerly oats with the Austin community.” With no preservatives, additives, or added sugars, Northerly rolled oats are a versatile source of clean energy. Round that out with eco-friendly packaging and a give-back mission. For every 2 lb. bag sold, Northerly donates three servings of oats to the Feeding America network. Northerly is a fitting addition to the Pop Up Grocer family. 

“The way people think and talk about their food is changing.” Said Clayton B. R. Wolfe, CEO of Northerly. “Today’s consumers are looking for healthy food, short supply chains, and eco-friendly packaging. And we’re grateful to innovative retailers like Pop Up Grocer for helping us connect with local communities.”

The Austin Pop Up Grocer will be located at 408 W 2nd St, Austin, TX 78701. They are open to the public from June 5 – June 28, 10 AM-7 PM daily. Between 8 AM and 10 AM each day, they will hold private shopping for those who would prefer it. The Pop Up will limit four people inside at a time, require face coverings, and provide hand sanitizer upon entry. 5% of the in-store sales profits will go to All Together ATX. For more information,


About Pop Up Grocer

Pop Up Grocer is a traveling pop-up grocery store — the world’s first! — that showcases 150+ of the most innovative and exciting brands in natural food and beverage, plus some home, pet, and body care. Founded by Emily Schildt, Pop Up Grocer’s robust selection features 100% interesting, 100% natural, majority plant-based, and sugar-conscious choices. At each pop-up location, Pop Up Grocer donates 5% of profits from the sales inside each shop to a cause its community cares about. To learn more, follow Pop Up Grocer on Instagram.


About Northerly Farms

Northerly is a sustainable farm with a mission to grow better food for more people. Their Scottsdale-based food brand is built around earth-friendly practices and community give-backs. Northerly’s rolled oats are minimally-processed with no added sugars, preservatives, or additives. Plus, to help combat food insecurity in America, for every 2 lb. bag sold, Northerly donates three servings of rolled oats to their hunger-relief partners. To learn more, visit

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